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Revaluation of how we approach the topic of business communication and for greater emphasis on successful business communication as the goal of better understanding in global business setting the ideas which are presented in this paper have been derived over a period of two years of our own research and through. Today's business interactions are characterized by encounters between people with diverse language backgrounds this article examines how, why and under what circumstances regional or foreign speech patterns affect consumer judgments and reactions building on a synthesis of accent research and theories ,.
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